London, United Kingdom – February 18, 2020
Motorsport Community, the quick-increasing digital system that sits at the coronary heart of the Racing and Automotive industries, is delighted to announce that Mehul Kapadia has joined as Chief Functioning Officer.
Mehul performed a pivotal part, over the past 8 several years, in shaping digital transformation for System 1 and MotoGP, as SVP, World wide Head of Advertising and marketing at Tata Communications, part of the $110 billion Tata Group. Mehul served at the organization for 19 many years.
He was handed the transient in 2012 of managing Tata’s Worldwide Associate connection with F1 for connectivity services and grew it into a multi-million greenback organization, incorporating the Mercedes AMG Petronas F1 and Williams F1 groups and various Television broadcasters, including SKY Sporting activities F1 and Ziggo. As well as amazing profits streams, it also drove important brand name elevation for Tata Communications globally.
Below Mehul’s management, Tata Communications was a sport-altering protagonist in F1 and Moto GP, enabling the digital transformation of both equally collection and promoting sustainable practices like remote production, Stay OTT amongst other people, offering both equally operational productivity and innovation for the legal rights holders to greatly enhance admirer engagement.
Mehul’s verified record of management in operational and strategic roles across technologies, media, products management, revenue and advertising and marketing makes him the ideal individual to travel the growth agenda that has seen Motorsport Community make on a substantial world-wide viewers to develop a buyer ecosystem design that now provides merchandise and products and services to consumers, across functions, activities, game titles and esports.
Motorsport Network’s business enterprise has four pillars: Racing, Automotive, Tickets and Esports & Gaming, with 700 personnel all over the world. Mehul will assist to combine and unleash the network effect of the enterprise. He will be dependent in the company’s London place of work.
Mehul Kapadia said, “ I am incredibly excited to join this dynamic and passionate crew at Motorsport Community. I have observed them at shut quarters these very last 5 a long time via their speedy worldwide
expansion and it’s obvious that their capability to unleash the electricity of the network in offering in depth information and enjoyment activities for fans, even though at the exact time helping models drive their progress by leveraging the exciting entire world of automotive and motorsport, will make Motorsport Community an unbeatable world wide proposition. I glimpse forward to functioning intently with the team to develop a scalable and rewarding enterprise.”
James Allen, Motorsport Network President explained, “I’ve known Mehul due to the fact Tata Communications to start with entered F1 in 2012 it was apparent then that this was a deal that would modify F1 permanently. And so it has proved. As Motorsport Community moves into its following development section it is remarkable to have an individual of Mehul’s calibre functioning our world wide operations a demonstrated winner who truly understands our business enterprise. It is good for our shoppers and sends a impressive signal of our intent to the industry.”