You may well have previously found the billboards featuring a piece of art and a title you’ve never ever viewed just before materialise this morning. Maybe it was at your nearby browsing centre? Or bus shelter? You could not have seen that they are all all around the country – from Darwin to Toowoomba – taking around retail areas, airports and active intersections, to spruik the names and works of just some of Australia’s woman artists.
From heavyweights Del Kathryn Barton and Tracey Moffat to lesser acknowledged names like Nonggirrnga Marawili and Cherine Fahd, this billboard takeover is a chance for each day Australians to get to know 76 distinct artworks by woman-determining visible artists from our countrywide selection. oOh! media have made available their billboards country-broad in help of the Countrywide Gallery of Australia’s #KnowMyName initiative, which is aspect of a international exertion to enhance the visibility of women of all ages artists and push their function into the community consciousness.
‘Recognising and celebrating the do the job of females artists is the initially action in addressing gender fairness,’ suggests Sally Wise, an artist whose work will be featured in the screen. ‘And we hope that as quite a few folks as probable see their artwork, listen to their tales and know their names.’
It is a call to action, to realize, value and respect the affect and contributions female artists have made to the country’s cultural fabric. The purpose is to insert artwork into your day-to-day lifestyle, to make it as apparent and proliferate as the marketing we see just about every single day and recognise these artists for the contribution they and their operates have built on Australian daily life.
From significant metropolitan areas to regional communities, it’s believed 12 million people will view the operates on digital and static platforms throughout the state, and that is only the beginning. This 6-week-very long community art demonstrate is just the initially installation in a main and enjoyable marketing campaign from the National Gallery, whose mission is to diversify their general public program and assortment and by undertaking so, direct a progressive and inclusive cultural agenda towards gender equity.
Know My Name joins the community of international organisations devoted to supporting to gender fairness throughout the arts these kinds of as the Sheila Basis and #5WomenArtists at the Countrywide Museum of Gals in the Arts in Washington, DC.
Master much more about the artists and artworks featured in the national artwork party listed here.
From Monday 24 February, perspective the Know My Name national artwork party at additional than 1,500 static and electronic destinations across regional and metropolitan Australia, and study far more about Know My Identify below.